Catholic Foundation Website Redesign

Role: Creative Direction and Design (Hello Amigo)
Team: Copywriting - Angie Kimmel | Development - Brandon Silverstein

Overview

The Catholic Foundation for the Diocese of El Paso needed a redesigned website to inspire generosity and guide donors through multiple giving options, including one-time, recurring, and planned gifts.

Approach

I created an emotional yet intuitive giving experience, using full-width photography and strategic iconography to bring the Foundation’s mission to life. The design emphasized clear pathways for each donation type, making it easy for supporters to understand their options and take action.

Impact

• 35% increase in online donations after launch

• Stronger community engagement through a visually compelling, mission-driven design

• Simplified donation process across one-time, recurring, and planned giving