The Dispute Coffee Packaging

Role: Creative Direction and Design (Hello Amigo)
Team: Copywriting - Angie Kimmel

Overview

TAFT-DIAZ, a fine-dining restaurant in the Stanton House hotel, launched The Dispute as its signature coffee offering. The packaging needed to reflect the restaurant’s upscale atmosphere while honoring El Paso’s history and culture.

Approach

I designed bilingual packaging featuring a minimalist black-and-white aesthetic inspired by the city’s historic Chamizal boundary markers. The design balanced elegance with local storytelling, creating a piece that felt at home in a high-end dining environment while resonating with the community.

Impact

• 20% increase in on-site coffee sales within the first quarter after launch

• Strengthened the coffee’s identity as a distinctive, locally inspired offering

• Delivered a refined packaging design that aligned with TAFT-DIAZ’s brand standards