Jewel Box Series Print Design

Role: Creative Direction and Design (Hello Amigo)

Overview

The Jewel Box Series, a local performance series, needed branding and promotional materials to increase awareness and attendance. The goal was to create visually engaging designs that reflected the variety and artistry of the performances while maintaining a cohesive season identity.

Approach

I designed posters, trifold brochures, and custom playbills for each show, ensuring consistent branding across all pieces while allowing room for unique visual elements that matched each performance’s tone. The materials were distributed at community venues and featured in local press, extending reach beyond the core audience.

Impact

• 25% boost in season attendance

• Increased awareness through presence in local venues and media coverage

• Created a recognizable brand look for the series that resonated with audiences