Loretto Academy Website Redesign & Enrollment Campaign

Role: Creative Direction and Design (Hello Amigo)
Team: Copywriting - Angie Kimmel | Development - Brandon Silverstein

Overview

Loretto Academy, a private school with a rich history, needed a refreshed digital presence and a targeted campaign to boost enrollment. The goal was to balance the school’s legacy with a modern, student-centered design that communicated its mission and unique offerings.

Approach

I designed a new website using Loretto’s brand palette and typography to create a clean, accessible layout enriched with engaging photography. The design emphasized the school’s values and programs, including its co-ed elementary, STEAM curriculum, leadership development, service learning, and traditions. To support enrollment goals, I developed a back-to-school digital ad campaign that highlighted these differentiators across multiple channels.

Impact

• 18% increase in inquiries ahead of the fall enrollment period

• Strengthened brand presence with a cohesive visual identity across web and ads

• Enhanced storytelling around Loretto’s mission and unique academic offerings