Plaza Classic Film Festival Print Design

Role: Creative Direction and Design (Hello Amigo)

Overview

The Plaza Classic Film Festival, drawing 40,000+ attendees annually, needed print and promotional materials that reflected the festival’s prestige and excitement while serving as a practical guide for attendees.

Approach

I designed the 90-page festival program, featuring film schedules, guest spotlights, and key event highlights in a clear, engaging layout. To extend visibility, I also created promotional billboards featuring special guests, ensuring cohesive branding across print and large-format media.

Impact

• 15% increase in early ticket sales following campaign launch

• Enhanced attendee experience with a visually engaging, easy-to-navigate program

• Strengthened community engagement and festival visibility through cohesive promotional materials