Brand & Identity Designs

Judgmatic is a startup that uses AI to translate intricate legal jargon into clear, business-friendly language. Its product, WageCents, is payroll software that utilizes its system. My design approach embodies technology, mindfulness, and movement, while using a cohesive modern style to seamlessly unify them as part of the same family.

Franklin Star is a non-commissioned financial planning firm targeting a demographic of young professionals. The contemporary design and bright colors reflects the modern lifestyle feel of the company.

El Paso Makes provides resources to manufacturers located in El Paso and West Texas to help them grow into aerospace and defense markets. I designed a logo with inspiration taken from a rocket and bees to represent the hub El Paso Makes serves as, the communication and connections they provide and the aircraft they build.

Priceless Heart is a non-profit organization that provides resources for children in need. The project was started in remembrance of 10 year old Price Stanley, a boy with a huge heart that constantly helped others.

The El Paso Innovation Hub, a nonprofit initiative by the El Paso Community Foundation in partnership with Microsoft, fosters a culture of innovation and collaboration within the El Paso community. My proposed design captures the essence of a hub and community, incorporating abstract quotation marks to symbolize communication.

Puente News Collaborative is a bilingual, nonpartisan, nonprofit news organization dedicated to providing news from the U.S.-Mexico border. My proposed design embodies the spirit of technology, featuring a bridge and a P monogram.

Borderplex Community Capital provides loans to and supports nonprofits, minority-owned businesses, and small businesses operating in low-income neighborhoods throughout the El Paso region. The logo provides a welcoming comfort with the mountain element while at the same time maintaining a professional presence.

The Village is a project created by the Junior League of El Paso, Inc.. As a hub for mental and physical wellness in the El Paso community, The Village delivers mental health resources throughout the city.

JLEP A Diamond in the Desert is the theme for the 2022 Junior League of El Paso President. I designed this logo to represent the League’s 90 Year Diamond Jubilee Anniversary.

Loretto Academy Website & Campaign Design

I designed a new website and digital ad campaign for Loretto Academy, blending the school’s legacy with a modern visual identity. Using their brand color palette and type system, I created a clean, student-centered design that highlighted the school’s mission through engaging photography and thoughtful layout.

To support enrollment goals, I also developed a back-to-school campaign that showcased what sets Loretto apart, from its co-ed elementary program and STEAM-focused curriculum to its emphasis on leadership development, hands-on service learning, and rich traditions. The campaign ran across digital channels and helped increase inquiries by 18% ahead of the fall enrollment period.

Plaza Classic Film Festival Print Design

I designed the annual 90-page festival program for the Plaza Classic Film Festival, an event drawing 40,000+ attendees, featuring film schedules, guest spotlights, and key highlights. I also created promotional materials, including billboards featuring special guests, contributing to a 15% increase in early ticket sales and broader community engagement.

David Garza Album Artwork Package

I designed album artwork, packaging, and merchandise systems for Grammy-winning artist David Garza, creating cohesive experiences across LPs, cassettes, and digital platforms.

Jewel Box Series Theatre Print Design

I designed branding and promotional material for Jewel Box Series, a local performance series, including posters, trifold brochures, and custom playbills for each show, helping boost season attendance by 25% and increased awareness across community venues and local press.

Pitch Deck Design

Designed a compelling pitch deck for Puente News Collaborative using large-scale imagery, custom infographics, and bold text treatments to spotlight the role of local journalism and its impact on the community. The deck helped contributed to a 30% increase in partnership outreach.

The Dispute Coffee Packaging

I designed bilingual packaging for The Dispute, the signature coffee at TAFT-DIAZ, a fine-dining restaurant in Stanton House hotel, featuring a minimalist black-and-white design inspired by El Paso’s historic Chamizal boundary markers. The launch led to a 25% increase in on-site coffee sales within the first quarter.

Out-of-Home (OOH)

McKee's Pet Place Website

I designed a new website for McKee’s Pet Place, showcasing their grooming spa, daycare, resort, and boutique. I also led art direction for a two-day on-site photoshoot. Since launch, the site has helped increase online registrations by 40%.

Catholic Foundation Website

I redesigned the Catholic Foundation for the Diocese of El Paso website to guide users through one-time, recurring, and planned giving options. Full-width photography and strategic icon use bring their mission to life, making the experience both emotional and intuitive. Since launch, the site has contributed to a 35% increase in online donations and stronger community engagement.

El Paso Streetcar Microsite

I designed a microsite showcasing the history of El Paso’s streetcars, from their 1881 debut connecting El Paso and Ciudad Juárez, to their suspension in 1974, and eventual revival in 2018.