Breathe Easy Early – Digital Recruitment Campaign

Role: Creative Direction and Design (Hello Amigo)
Team: Copywriting - Angie Kimmel | Development - Brandon Silverstein

Overview

Breathe Easy Early is a national clinical trial led by the University of Arizona to test an asthma prevention treatment for children. With recruitment spanning six regions across the U.S., the campaign needed to engage diverse audiences while meeting strict medical and regulatory requirements.

Approach

I designed high-performing, A/B-tested digital ads and landing pages tailored to each location’s audience, with user journeys optimized for engagement and lead conversion. All materials directed to an information-rich website, where content was developed in compliance with each site’s independent review board and FDA guidelines. The creative blended clear, trustworthy visuals with easy-to-navigate layouts, encouraging parents to take the next step toward participation.

Impact

• 4,000+ qualified leads generated for the clinical trial

• 33% increase in conversions during a targeted campaign window

• 53% decrease in advertising costs and 65% reduction in cost per lead

• Expanded awareness and recruitment reach across all six trial locations