Breathe Easy Early Branding, Web design & Digital Campaign

Role: Creative Direction and Design (Hello Amigo)
Team: Creative Direction - Armando Alvarez | Copywriting - Angie Kimmel | Development & Paid Media - Brandon Silverstein

Overview

Breathe Easy Early is a national clinical trial led by the University of Arizona to test an asthma prevention treatment for children. With recruitment spanning six regions across the U.S., the campaign needed to engage diverse audiences while meeting strict medical and regulatory requirements.

Approach

I collaborated with my Creative Director to develop the Breathe Easy Early branding, including the logo, bright and approachable color palette, playful typography, and a library of elements featuring a mascot, children, and whimsical patterns. I designed a user-friendly website that blended clear, trustworthy visuals with easy-to-navigate layouts, encouraging parents to take the next step toward participation as well as high-performing, A/B-tested digital ads and landing pages tailored to each location’s audience, with user journeys optimized for engagement and lead conversion.

Impact

• 4,000+ qualified leads generated for the clinical trial

• 33% increase in conversions during a targeted campaign window

• 53% decrease in advertising costs and 65% reduction in cost per lead

• Expanded awareness and recruitment reach across all six trial locations