Bienvivir – Multi-Channel Campaign

Role: Creative Direction and Design (Hello Amigo)
Team: Content & Copywriting - Angie Kimmel | Development - Brandon Silverstein

Overview

Bienvivir, a senior healthcare facility, needed a campaign to increase enrollment and build stronger connections with the community. The creative needed to convey trust, compassion, and the organization’s commitment to quality care.

Approach

I directed a multi-channel brand campaign spanning print, digital, and TV, ensuring a cohesive and emotionally resonant message across all touchpoints. The creative strategy combined storytelling, relatable imagery, and consistent branding to engage both seniors and their families.

Impact

• 467% lift in conversions during the campaign

• Increased brand trust and community engagement

• Strengthened Bienvivir’s visibility across multiple media channels