Bienvivir Multi-Channel Campaign

Role: Creative Direction and Design (Hello Amigo)
Team: Content & Copywriting - Angie Kimmel | Development & Paid Media - Brandon Silverstein | Photography - Christ Chavez | Video - Zach Passero

Overview

Bienvivir, a senior healthcare facility, needed a multi-channel campaign to increase enrollment and build stronger connections with the community. Our target audience was adults aged 45–60 who were helping their aging parents make healthcare decisions, so the creative needed to feel trustworthy, compassionate, and relatable. The campaign had to convey Bienvivir’s commitment to quality care while resonating emotionally with both seniors and their families.

Approach

I led creative direction on the photo and video shoots, ensuring the visuals captured authentic, everyday moments that reflected Bienvivir’s values of care and compassion. These assets became the foundation for cohesion across all campaign channels.

Working closely with my Creative Director, I helped shape the look and feel of the digital ads, landing pages, print mailers, and TV spots. We carried the same photography style, color palette, and tone throughout, combining consistent branding with warm storytelling and approachable design. This ensured that whether someone encountered the campaign on TV, in their mailbox, or online, it felt like a unified, emotionally resonant message.

Impact

• 467% lift in conversions during the campaign

• Increased brand trust and community engagement

• Strengthened Bienvivir’s visibility across multiple media channels