El Paso Giving Day – Website Design

Role: Creative Direction and Design (Hello Amigo)
Team: Content & Copywriting - Angie Kimmel | Development - Brandon Silverstein

Overview

El Paso Giving Day is a community-wide fundraising event supporting local nonprofits. The platform needed to drive donations, provide real-time progress tracking, and accommodate a wide range of participating organizations.

Approach

I led visual storytelling and UX/UI design to create a conversion-driven experience using a modular design system, scalable templates, and real-time data visualizations. The responsive, accessible interface guided donors seamlessly from discovery to contribution, while allowing nonprofits to showcase their stories.

Impact

• $8,000,000 raised from 32,000+ donors over five years

• Accessible, scalable design supporting dozens of nonprofits

• Streamlined donation flow and improved engagement through real-time progress visuals