Metta Performance – Website Design

Role: Creative Direction and Design (Hello Amigo)
Team: Content & Copywriting - Angie Kimmel | Development - Brandon Silverstein

Overview

MettaPerformance provides high-performance training assessments for athletes and needed a modern, engaging website that clearly communicated their offerings and made booking effortless.

Approach

I combined bold, modern branding with dynamic action photography to reflect the energy and focus of athletic training. The user experience was streamlined to guide visitors toward learning about assessments and booking sessions, while a responsive design ensured accessibility across all devices.

Impact

• 30% increase in athlete enrollment after launch

• Improved booking flow for a smoother, faster sign-up process

• Stronger brand presence that aligns with MettaPerformance’s high-performance ethos