Tony the Tiger Sun Bowl – Website Redesign

Role: Creative Direction and Design (Hello Amigo)
Team: Content & Copywriting - Angie Kimmel | Development - Brandon Silverstein

Overview

The Sun Bowl, one of the nation’s longest-running college football bowl games, needed a refreshed website to capture the excitement of game day, improve ticket sales, and highlight year-round events.

Approach

I streamlined the site’s architecture to make ticket purchasing and event discovery faster and more intuitive. Bold photography and a bright, energetic color palette bring the fan experience to life, while a flexible design system ensures easy updates and visual consistency across pages.

Impact

• 25% increase in ticket sales following the redesign

• Higher site engagement in the weeks leading up to game day

• Positive feedback from fans and the Sun Bowl Association on energy, usability, and event visibility