Visit El Paso Website Redesign

Role: Creative Direction and Design (Hello Amigo)
Team: Copywriting - Angie Kimmel | Development - Brandon Silverstein

Overview

Visit El Paso serves locals, tourists, meeting planners, and event organizers with resources for exploring the city. As the centerpiece of Destination El Paso’s marketing efforts, the website needed a fresh, visually engaging design that reflected the vibrancy of the community, culture, and experiences El Paso has to offer.

Approach

Working from a new content strategy, I designed a visually immersive experience using high-quality imagery and video to give visitors a preview of the city. The redesign incorporated messaging from their current promotional campaign and integrated a custom content management system for easy updates. Additional features included accessibility tools and itinerary planning widgets to support a broad range of users.

Impact

• Strengthened Visit El Paso’s visual identity and brand consistency

• Improved content organization for faster navigation and easier trip planning

• Enhanced accessibility and user engagement through interactive, media-rich designs